05 · Web
Small business website design and maintenance
Fast, well-built websites for small businesses — Shopify, WordPress or custom Next.js — plus a monthly care plan so they stay that way.

Most small-business websites fail quietly: a stale menu, a broken checkout on phones, a theme update nobody checked. We build sites that look like the business they represent and then keep them running, so the owner can stay in the kitchen, on the job site or with the guests instead of in a site editor.
Built on the Platform That Fits the Business
A meal-prep company selling on a weekly cutoff belongs on Shopify. A neighborhood magazine with a growing archive and a staff that publishes daily belongs on WordPress. A vacation rental that wants one fast, beautiful page belongs on a custom Next.js site deployed to Vercel. We have shipped all three, and we choose the platform for the business rather than for ourselves.
Every build starts from the real content: the owner's photos, the actual menu, the honest set of services. The design leans on strong typography, full-bleed photography and a single clear call to action, and it is checked at phone width first, because that is where most customers arrive.
Maintenance That Keeps the Site Earning
The care plan covers the work that otherwise piles up: weekly content and menu updates, announcement and cutoff messaging, theme and layout fixes, app and plugin updates checked after each platform release, backups before anything changes, and a quick turnaround when something breaks. Requests go in by text or email and ship the same week.
For e-commerce stores we also keep an eye on the parts that cost money when they slip: checkout on mobile, page speed, broken links, and the default settings platforms leave behind, such as a store title still reading 'My Store'.
Where It Overlaps With Our AI Work
Because we also build AI automation, a website engagement can grow into more when it makes sense: an inbox triaged automatically, a chat assistant trained on the business's own content, or a dashboard that pulls orders and bookings into one place. None of that is required to start, and most clients begin with a simple build or a care plan.
Frequently asked questions
Which platform should my small business website use?
It depends on how you sell. Shopify fits online ordering and products, WordPress fits frequent publishing, and a custom Next.js site fits a fast single-page brand. We recommend one on the first call.
What does the monthly care plan include?
Content and menu updates, theme and layout fixes, app and plugin updates checked after platform releases, backups before changes, and mobile checks on checkout, speed and links.
Do you work with businesses in Charlotte?
Yes. SIRA is based in the Charlotte, NC area and works with small businesses locally and remotely across the US.
╱ Other services
Machine Learning Development
Custom ML models designed for your specific business challenges — from data analysis to production deployment.
Computer Vision Solutions
Visual AI systems that see, understand, and analyze images and video for automation and insight.
AI Process Automation
Intelligent automation that reduces manual work, improves accuracy, and scales your operations.